Catherine Smith

Marketing & Communications
Workforce Communication Strategist

As a seasoned consultant specializing in strategic organizational communications, Catherine helps engage, educate and motivate the workforce to drive business results.  Her experience with workforce communications and Human Resources, combined with a sales and marketing background, enables Catherine to apply a well-rounded combination of specialized skills to address clients’ workforce communication and engagement needs.  

With close to 25 years of workforce communications experience, Catherine has successfully helped her clients meet their objectives through well-conceived and implemented communication strategies related to: benefits enrollment, plan design changes, compensation, total rewards, retirement, corporate wellness, performance management, recruitment, onboarding and various organizational change topics.  

In addition to serving as a retained workforce communications strategist for LoVasco, she owns and operates her own communications firm—Requisite Communications.  She and her team offer full-service communications from strategy development and employee sensing, to writing/editing, graphic design, digital solutions and print production.  

She formerly served for eight years as a communications consultant with Towers Watson (currently Willis Towers Watson) —a leading global management consulting firm—and served the last leg of her time there as co-practice leader of the Michigan Communications Practice.  

Catherine’s firm is recognized as a certified Woman-Owned SBA-DBE. She has served on the Board of Directors for the Michigan Ontario Compensation Association (MOCA) as co-Vice President of Communications for four years. She has also presented at local and regional events and has co-authored published articles. She is a past recipient of various awards, such as the Renaissance Awards from the International Association for Business Communicators (IABC).

Education, Certifications, and Designations

BS in MerchandisingManagement/Marketing from Michigan State University

©2020 LoVasco. All rights reserved.

LoVasco Consulting Group and their agents are presently licensed to sell traditional life insurance in Michigan as a resident producer and numerous other states as a nonresident producer. This site is not intended as an offer to sell securities, which may be done only after proper delivery of a prospectus and a client suitability review. Proper state registration is mandatory prior to conducting business in any state. Securities and Investment Advisory Services offered through M Holdings Securities, Inc., a registered broker dealer and Investment Advisor, member FINRA / SIPC. Check the background of this Firm and/or investment professional on FINRA's BrokerCheck. LoVasco Consulting Group is owned and operated independently from M Holdings Securities, Inc. LoVasco Consulting Group is a member of M Financial Group. Please click here for further details regarding this relationship.