Employee Benefits

Top 10 Communication Best Practices for Boosting Your Wellness Program Participation

Improving employee well-being is a common goal for most employers these days. However, despite the time, effort and money invested in building wellness programs, many employers still see lack luster participation rates; promoting your wellness program and improving employee well-being can be a difficult task. Between managing their workloads and enjoying their personal lives, employees have a lot on their plate. As such, it can be hard to encourage them to take part in wellness activities.  

Here are 10 Communication Best Practices to follow to help engage your workforce and drive behavior change:

  1. Make the healthy choice the easy choice. Behavioral economics tells us that when it comes to making behavior change, everyone can use a bit of a nudge.  The more our work environments are set up to make it easier to choose the healthier option and harder to choose the unhealthy options the more likely we will have success.
  2. Connect with their minds but win over their hearts. Conventional wellness communication appeals to the head; it embodies science—statistics, studies, but lacks sentiment. Tap into their emotional response; use storytelling and testimonials.
  3. Change the narrative.  Stop talking about improving health.  It’s all about feeling better, looking good, gaining energy, stressing less and living with vitality!
  4. Make it actionable.  Spend only 1/3 of the time explaining the “what and why” and 2/3 on “how”.  People generally know what they need to do, they just need help making it happen.  Provide tips, checklists and simple strategies for applying what they learn to their daily lives.
  5. Keep it simple.  Break behavior change into small, specific and manageable habits that lead to large lifestyle changes down the road. Show them how to make a healthy lifestyle fit into their everyday routine.
  6. Reach them at the point of decision. Whether it’s a sign posted at elevators about the value of climbing stairs, a mirror cling in the restroom about the importance of washing hands, or stickers identifying healthy items in the vending machines or cafeterias, reaching people at the point of decision can have significant impact.
  7. Make it a family affair.   Support can start at work, but needs to be nurtured at home, too. Consider sending various communications to the home so it’s easier for the spouse and family members to get involved.
  8. Make it scannable. You have 2.7 seconds to catch someone’s attention.   And then you must keep their interest so they can act upon your communication.  The days of lengthy paragraphs of text are gone; brevity and clarity are paramount.Think billboards and infographics – less words, more visual.
  9. Spread the word. One of the best ways to win employees’ attention and get them involved in your wellness program is by generating excitement. But you can’t do it alone through email and posters. Establish a network of wellness ambassadors who can be on the frontline, generating enthusiasm, building momentum, and spreading the word.
  10. Consider the kind of wellness experience you are conveying.  Are you focused on risk factors and biometrics? Instead inspire, inform, share and celebrate the potential of the human spirit. Create an upbeat air of expectation, laced with humor and fun.

If you follow these simple practices and place as much a focus on communicating your wellness programs as you do on creating them, you should see better engagement, increased participation and stronger results.

Need help getting started? Whether you need help establishing a comprehensive wellness communications strategy, branding your wellness program, learning about new wellness communication tools and techniques or developing your wellness communications, we are here to help!

Insight By
Employee Benefits Consulting
Michael LoVasco
Executive Vice President
File Number

not applicable

Topic
Employee Benefits
Published on

March 10, 2020

updated on

March 10, 2020

Disclosure

This information was developed as a general guide to educate plan sponsors and is not intended as authoritative guidance or tax/legal advice. Each plan has unique requirements, and you should consult your attorney or tax advisor for guidance on your specific situation.

Securities and Investment Advisory Services offered through M Holdings Securities, Inc., a registered Broker/Dealer and Investment Advisor, member FINRA/SIPC. LoVasco Consulting Group is independently owned and operated.

Reccomended Next

Return to Insights Page

©2020 LoVasco. All rights reserved.

LoVasco Consulting Group and their agents are presently licensed to sell traditional life insurance in Michigan as a resident producer and numerous other states as a nonresident producer. This site is not intended as an offer to sell securities, which may be done only after proper delivery of a prospectus and a client suitability review. Proper state registration is mandatory prior to conducting business in any state. Securities and Investment Advisory Services offered through M Holdings Securities, Inc., a registered broker dealer and Investment Advisor, member FINRA / SIPC. Check the background of this Firm and/or investment professional on FINRA's BrokerCheck. LoVasco Consulting Group is owned and operated independently from M Holdings Securities, Inc. LoVasco Consulting Group is a member of M Financial Group. Please click here for further details regarding this relationship.